Consumers for Competitive Choice, Inc. (C4CC) is a diverse national coalition of Americans who support a strong, vibrant and consumer-focused economy. We are students, parents and grandparents. We are small business owners; blue and white collar workers; retirees and young people beginning careers. We are persons of all abilities, colors and ethnic origins. We are united in our belief that our country’s greatest strength is its ability to dream, build, innovate and compete.
As C4CC, we believe that consumers are best served and the United States economy is strongest when competition thrives, creating a market filled with innovation and competitive prices in every area of goods and services. It is in a competitive environment that we are most likely to foster creative ideas that move us forward into a better place for generations to follow.
To provide a fully competitive and inspiring environment, we support the following core principles. These principles guide our work to advocate for and to educate all American consumers about the benefits of a competitive marketplace. C4CC believes:
Infrastructure is essential to the delivery of key consumer products and services efficiently, economically and in a secure manner. From the Interstate highway and rail systems of yesterday to the communications, energy and health care systems of tomorrow, a strong core infrastructure is vital to a safe, secure and healthy America.
Competition is essential to spurring innovation and fair prices to consumers. The marketplace is the force that creates benefits for consumers as companies seek to attract the attention of small business and residential consumers. We seek a marketplace where the consumer is king.
Education is essential to realizing the dividends of our free market economy for consumers. Informed consumers are ones who have the information available to them to make intelligent decisions in the market and are able to evaluate that information in a meaningful manner.